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Research papers

Using physicians to provide a patient needs-based segmentation

This paper describes how to segment a patient market for pharmaceutical products 'through the eyes of physicians.' Using an innovative card sorting technique, physicians can rate emotional, clinical and lifestyle-related needs of a group of real...

Catalogue: ESOMAR Global Healthcare Conference 2003
Author: Kelly Sterk
February 23, 2003
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Citation

Sterk, K. (2003a, February 23). Using physicians to provide a patient needs-based segmentation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-physicians-to-provide-a-patient-needs-based-segmentation-